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General Skills - CEO/Top Management

The Secret to Great Testimonials and Case Studies

Starts: Anytime (1.5 Hours; 3:30 - 5:00 PM EST)
Other Options
Length: 1.5 Hours; 3:30 - 5:00 PM EST
Type: eLearning Series
Single Price: $149.00
TIME: 3:30 - 5:00 PM EST (2:30 PM Central; 1:30 PM Mountain; 12:30 PM Pacific)

Presentation by
Penny Sansevieri, CEO and Founder
Author Marketing Experts, Inc.

Stacy Karacostas, Practical Marketing Expert
Success Stream

It’s no secret that personal referrals are one of the most effective ways to generate new business. After all, everyone takes the opinion of a trusted friend or colleague more seriously than anything a business owner writes in their own marketing materials. But when you can’t get a referral from someone you know a powerful case study or testimonial is the next best thing—and often enough to sway your buying decision.

If you’re not using testimonials and/or case studies in your own marketing you are likely losing sales. Of course, not all testimonials are created equal. Some are so general, or so syrupy, it’s easy to wonder if they’re genuine…And that can actually hurt your business. On this program Practical Marketing Expert Stacy Karacostas is going to share her proven secrets for getting the kind of killer testimonials and case studies that make people crave what you’re selling.
In this program, you will learn:

  • Why the right kind of testimonials and case studies are such effective business-building tools

  • The 3 critical parts of a compelling case study or testimonial

  • A simple way to ask for—and get—all the testimonials you could ever want

  • Why you never want to write testimonials for your clients, or ask them to write one for you

  • How to increase the level of authenticity of your testimonials to make them more believable and effective

  • Where to use your testimonials—in print and on the Web—to get the most positive impact
  • Instructor Info
    Penny Sansevieri, CEO and Founder, Author Marketing Experts, Inc.

    Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME), is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. In 2008 AME had eight books hit the bestseller list (New York Times, Wall Street Journal, and USA Today).

    Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: The Answer, Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

    Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques.

    Penny’s innovative marketing strategies have been featured in Marketing Sherpa, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 7,000.

    Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”

    Recently Penny signed with Sourcebooks, Inc for the 2009 re-release of Red Hot Internet Publicity.

    Stacy Karacostas, Practical Marketing Expert, Success Stream

    Practical Marketing Expert Stacy Karacostas, founder of SuccessStream Sales & Marketing Solutions, specializes in taking the stress, struggle and confusion out of growing your small business. With more than 25 years experience in small business—including running four of her own—Stacy understands firsthand the unique difficulties entrepreneurs face. Over the years she has developed a variety of tools, tips and tricks that marketing easier, more effective, and even fun!

    The author of 110 Practical Marketing Tips for Growing Your Small Business, the 2-page marketing plan workbook Putting Your Business on the Road to Success, and The Small Business Website Bible, Stacy has also published more than 200 articles on marketing, copywriting, sales and small business success.

    • Premier speakers. Relevant topics. No travel time. Value-priced.
    • 90-minute seminar provided via telephone. (No travel expenses!)
    • Value-priced
    • Q&A portion included with speakers.

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